Earlier this week, The 1975 released the brand new video for their most recent release, 'Girls.' The song, which is also Zane Lowe's latest hottest record, depicts the idea of teenage angst and the typical yet black and white fact that girls constantly tend to go for men a few years they're senior. The video however, holds an entirely different discussion point.
The 1975 always seem to be quite particular about their sound and the aesthetic they like to create to accompany their music. They're old school R&B influences, everything from Otis Reading to Michael Jackson, combined with their alternative and edgy image comes as a somewhat refreshing break to the majority of bands that seem adamant on sticking to one specific genre and doing exactly what is expected from that genre aesthetically. This unconventional video for new release 'Girls' sees the band sticking two fingers up at the labels, only satisfied by drab, over-sexualised videos that dominate our TV screens by doing exactly that. Its a wonder they kept straight faces throughout the entire video.
A great video to accompany a great song and I am increasingly pleased that The 1975, a band that I have been a fan of through 4 (yes, 4) name changes, are finally gaining the recognition they deserve after 10 years of hard work on the band
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